Popular Hollywood actress Scarlett Johansson recently faced a distressing situation when fake advertisements featuring her surfaced on the internet. Scarlett, widely known for her role as Black Widow in the Marvel Cinematic Universe, became a victim of misuse of artificial intelligence technology.
The misleading ads, created using the Liza AI artificial intelligence application, went viral on the internet. The actress, upset by the incident, took legal action against the agency responsible for the deceptive advertisements. This misuse of AI technology not only affected Scarlett Johansson but also raises concerns about the potential harm to the entertainment industry.
AI technology has been misused in various ways, from distorting songs and releasing them on platforms like Apple Music and Spotify to creating fake promotional videos. This incident involving Scarlett Johansson highlights the growing challenges posed by the misuse of artificial intelligence.
In this specific case, a 22-second fake promotional video featuring Scarlett was circulated on social media. The ad, which encouraged people to use a particular app, utilized footage from the Marvel Cinematic Universe. The deceptive nature of the ad made it challenging for viewers to distinguish between reality and the manipulated content. Subsequently, it was clarified that the promotional video was entirely fake.
Such incidents have occurred before, leading to frustration and suffering among numerous stars who have fallen victim to the misuse of AI technology. Scarlett Johansson joins the list of celebrities who have faced challenges due to the unauthorized use of their likeness in misleading content.
The prevalence of these deceptive practices raises concerns about the potential legal consequences. In many countries, such actions are considered punishable offenses, highlighting the need for stricter regulations to curb the misuse of artificial intelligence in creating misleading content.
Scarlett Johansson’s case serves as a reminder of the ethical and legal implications associated with the rapid advancements in AI technology. As technology continues to evolve, it becomes crucial to establish safeguards and regulations to protect individuals from unauthorized and deceptive use of their identity in digital content.
