While it was once easier to go viral on TikTok, the platform has evolved, and achieving virality now requires more effort. TikTok has become one of the most popular social media platforms, offering equal opportunities for users to gain followers and go viral. However, there are strategies that can help increase your chances of reaching a wider audience.
To begin with, focus on creating creative and interesting videos that stand out. Think outside the box and come up with ideas that haven’t been implemented before. Understanding how TikTok’s algorithm works is crucial. When you publish a video, TikTok’s algorithm initially exposes it to a certain number of users for a limited time. During this time, TikTok assesses how viewers engage with your video. If people lose interest and don’t watch it for more than a few seconds, TikTok will deprioritize your video. Therefore, it’s crucial to make the first part of your video captivating to ensure viewers are enticed to watch the entire video. The longer you can hold a viewer’s attention, the better. Keep your target audience in mind while creating the video.
Craft a beautiful and intriguing story in your video. You can also incorporate questions at the end to encourage responses and generate discussions around the topic. Consider the best time to publish your video to reach a larger audience. If people enjoy your video, it has the potential to reach a wider range of users. Keep the length of your video in check—shorter videos tend to be more effective. If your video is concise, viewers are more likely to watch it in its entirety and even rewatch it, increasing its importance within TikTok’s algorithm.
While going viral on TikTok may require more effort now, it’s still a viable platform for merchants to make their content viral. By creating unique and engaging videos, understanding TikTok’s algorithm, and catering to your target audience, you can increase your chances of reaching a wider audience and potentially going viral on the platform.
