Katrina Kaif is considered as a dashing bollywood superstar. in an interview with Hello! India, She has candidly discussed the challenges she faces regarding unrealistic beauty standards in Bollywood. Since her debut in the industry with 2003’s “Boom,” the 40-year-old actress has been subjected to relentless pressure to adhere to a certain standard of beauty.
Reflecting on her experience, Katrina admitted feeling stifled and intimidated by the expectations placed on her appearance. She recounted instances where she found herself fretting over her looks before attending events, only to be reminded by her actor-husband Vicky Kaushal of her makeup brand’s tagline, “It’s Kay to Be You.”
Acknowledging the struggle to maintain individuality amidst societal pressures, Katrina emphasized the importance of self-belief, clarity of thought, and determination. She expressed her ongoing journey of self-discovery and highlighted the need to prioritize understanding one’s own thoughts, desires, and goals.
In addition to her acting career, Katrina ventured into entrepreneurship in 2019 by launching her makeup brand, Kay Beauty. Designed to cater to diverse age groups and skin tones, Kay Beauty has garnered significant popularity online.
A 2023 report by Financialexpress.com revealed that the brand boasts an impressive annual revenue of approximately $12 million. Through her brand and personal experiences, Katrina Kaif continues to inspire individuals to embrace their uniqueness and challenge societal beauty norms.
