Lumia, once a beloved brand, is no longer with us. It was a part of the story involving Nokia’s Devices and Services department and Microsoft’s Windows Phone OS. However, things could have turned out differently if Microsoft had chosen to develop both hardware and software, creating a more memorable user experience.
During Nokia’s reign, Lumia phones were quite remarkable. The operating system at the time was WP8.1, which many considered the best. Nokia invested heavily in additional software experiences, creating a fantastic combination that offered one of the best smartphone experiences of its time.
Then, Microsoft decided to go its own way, resulting in the Surface Phone, which was discontinued after several years. The concept was promising, and it was unfortunate to see it abandoned. Even Microsoft’s current CEO, Satya Nadella, acknowledges the potential. He believes that having a Windows OS for smartphones could have enhanced the Microsoft ecosystem.
However, this doesn’t mean Microsoft will revive the Lumia brand or re-enter the smartphone business. In fact, it might be best not to. Microsoft had its chance and, unfortunately, didn’t make the most of it. Some things are better left as cherished memories, brought to life in projects like the MobilePhone Museum. Attempting to revive the brand could risk diminishing the value of the once glorious Lumia smartphones.
Even a brand like Motorola is currently facing challenges in maintaining its presence in the market, despite substantial financial investments. However, at least Motorola’s logo still graces some excellent products. Reviving a brand should be a careful and thoughtful decision, as it can either rekindle the brand’s glory or further fade its legacy.