Microsoft has introduced the new pubCenter pilot program, allowing small and medium-sized publishers in the United States to monetize their websites with display and native ads from the Microsoft Advertising Network. PubCenter is not a new product; it dates back to 2008. However, Microsoft is positioning it as a U.S.-only pilot program, making it accessible to more businesses.
Similar to Google AdSense, pubCenter enables website owners to choose an ad format, add the code to their site, and earn revenue each time an ad is displayed. There are no sign-up costs, revenue minimums, or volume requirements to get started, according to Microsoft.
The tech giant claims that pubCenter offers higher engagement and greater revenue than Google AdSense. It provides flexible mediation, allowing website owners to use Microsoft’s ads alongside Google AdSense. Microsoft’s ads will be displayed when they predict a higher bid, potentially increasing revenue for publishers.
While pubCenter is now open to small and medium-sized businesses in the United States, those outside the country will have to join a waitlist for international support.
This initiative was first spotted in May, indicating that Microsoft was preparing to relaunch pubCenter and expand its reach. Now, the program is officially open, allowing more publishers to explore this Google AdSense alternative.
