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  • Xiaomi Expands Automotive Ambitions with Hybrid SU7 Development

    Xiaomi Expands Automotive Ambitions with Hybrid SU7 Development

    Xiaomi’s foray into the electric vehicle market has been met with resounding success, with the company receiving over 100,000 locked orders and delivering nearly 10,000 cars in June alone. The tech giant is not resting on its laurels, as it is already working on expanding its automotive lineup with a potential hybrid version of the Xiaomi SU7.

    su-7

    The development of this new model has been accidentally exposed by a company official through a screenshot containing job descriptions and requirements for engineers working on the project. The job postings indicate that Xiaomi is seeking individuals with extensive experience in the automotive industry, particularly in the areas of thermal management integration and hybrid or extended-range vehicle development.

    While specific details about the hybrid SU7 are scarce, the job requirements suggest that Xiaomi is serious about its foray into the hybrid vehicle market. The successful launch of its first electric car has likely given the company the confidence to explore new avenues in the automotive space.

    Rumors suggest that Xiaomi’s second car could be an SUV model, scheduled to debut at the end of this year and go on sale in 2025. Additionally, the company is reportedly planning to launch a more affordable model priced around 150,000 yuan, which could officially launch in 2026.

    Xiaomi’s Chairman, Lei Jun, has been tight-lipped about the company’s new car plans, avoiding questions about the hybrid SU7 during a recent Douyin live broadcast. However, the job postings and rumors indicate that Xiaomi is committed to expanding its presence in the automotive industry.

    As Xiaomi continues to innovate and push the boundaries of what’s possible in the electric and hybrid vehicle markets, it will be exciting to see how the company’s automotive ambitions unfold in the coming years. With its strong brand recognition and commitment to delivering high-quality products at competitive prices, Xiaomi is well-positioned to disrupt the traditional automotive industry and offer consumers more affordable and technologically advanced options.

  • Electric Revolution: Xiaomi’s SU7 Sedan Takes on Tesla in China!

    Electric Revolution: Xiaomi’s SU7 Sedan Takes on Tesla in China!

    China’s Xiaomi has officially published its highly anticipated electric car; the new Speed Ultra 7 (SU7) sedan, in Beijing on Thursday night. Lei Jun is the founder and CEO of the popular Chinese smartphone brand and she announced that the company’s first electric vehicle would be priced between 215,900 yuan ($29,874) and 299,900 yuan ($41,497) in China.

    Ultra 7 (SU7)

    The starting price undercuts Tesla’s Model 3 sedan by about $4,000,with the Model 3 beginning at 245,900 yuan in China. Lei had hinted at the launch by expressing his desire for the SU7 to be the “best-looking, easiest to drive, and smartest car” priced below 500,000 yuan ($69,180).

    Xiaomi aims to create a “dream car” on par with Porsche and Tesla, Lei stated on Weibo Wednesday and she is emphasizing the need to learn from these renowned car manufacturers to build quality vehicles. Targeting premium consumers, Xiaomi’s new car is competitively priced against foreign rivals. For instance, the imported Porsche Taycan starts at 898,000 yuan ($124,248), while Tesla’s Model S begins at 698,900 yuan ($96,700) in China.

    In China, electric vehicles (EVs) are notably cheaper compared to other regions. BYD’s entry-level model, the Seagull hatchback, is priced at just 69,800 yuan ($9,658). The standard version of Xiaomi’s SU7 boasts a starting range of 700 kilometers (435 miles), surpassing the long-range version of Tesla’s Model 3, according to Lei.

    Within 27 minutes of sales commencement at 10 p.m. Beijing time on Thursday, orders for the car surpassed 50,000 units, as announced by Xiaomi. Lei expressed his immense excitement during the launch event on Thursday night, which was attended by founders and CEOs of several Chinese EV makers.

    Xiaomi’s foray into the automotive industry comes amid fierce competition in China’s EV market which has become oversaturated with over 200 major manufacturers. Facing a price war and weaker consumer demand, average profit margins dwindled to 5% in 2023, with BYD reporting its slowest quarterly profit growth in two years earlier this week.

    Xiaomi’s SU7 has been showcased in showrooms across 29 cities in mainland China since Monday. Renowned for its smartphones and consumer electronics, Xiaomi captured 13% of global and Chinese smartphone sales in the final quarter of 2023. It ranked fifth in China for the full year.

  • Xiaomi’s First Electric Vehicle: The SU7, SU7 Pro, and SU7 Max

    Xiaomi’s First Electric Vehicle: The SU7, SU7 Pro, and SU7 Max

    Xiaomi’s upcoming electric vehicle, the SU7 (Speed Ultra 7), is making waves as it receives certification from China’s Ministry of Industry and Information Technology (CMIIT). This approval reveals details about the vehicle’s specifications and images, with the SU7 series comprising three variants: SU7, SU7 Pro, and SU7 Max. Let’s delve into what we know about Xiaomi’s venture into the electric vehicle market.

    Xiaomi SU7

    Xiaomi SU7
    The SU7, identified by model numbers BJ7000MBEVR2 and BJ7000MBEVA1, is a C-class sedan featuring a single motor from UAES (United Automotive Electronic Systems) with a peak power of 220kW (295hp). It utilizes LPT (lithium iron phosphate) batteries from FinDreams, a BYD subsidiary. The SU7 optionally offers LiDAR, possibly for driver assistance and autonomous capabilities. The design, influenced by BMW iX and Mercedes-Benz EQXX designers, boasts a sporty feel with features like yellow Brembo callipers, Michelin PSEV tires, and a three-section electric rear wing.

    Xiaomi SU7 Pro, SU7 Max
    These models, associated with a different model number, are powered by dual motors from Suzhou Innovance Automotive, providing 220kW (295hp) and 275kW (386hp), respectively. Both variants are equipped with Li-ion ternary batteries from CATL. The SU7 series offers options with or without LiDAR, with the component positioned behind the front windshield. Notably, a camera on the B-pillar hints at a potential face recognition unlocking feature.

    Specifications and Dimensions
    The SU7 measures 4,997mm in length, 1,963mm in width, and 1,455mm in height, with a wheelbase of 3,000nm. Comparatively, it surpasses popular EVs like the Tesla Model 3 and Nio ET5 in size. The SU7 weighs 1,980kg, while the Pro and Max variants weigh 2,205 kg.

    Connectivity and System
    Anticipated to feature HyperOS in its in-car system, the SU7 series aims for seamless connectivity with other Xiaomi devices. The original design, led by the main designer of BMW iX, promises a unique and sporty look with advanced features like a three-section electric rear wing.

    Launch Timeline and Price
    Mass production is set to commence in December 2023, with trial production underway at BAIC’s Beijing factory. Deliveries are expected to start in February 2024, and the rumored starting price is 149,000 Yuan (~$20,500). The SU7 series is likely to be available in shades of gray and blue.

    As Xiaomi steps into the electric vehicle market, the SU7 series aims to make a significant impact with its unique design, advanced features, and competitive pricing. Keep an eye out for its official launch and entry into the world of electric mobility.