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Electric Revolution: Xiaomi’s SU7 Sedan Takes on Tesla in China!

China’s Xiaomi has officially published its highly anticipated electric car; the new Speed Ultra 7 (SU7) sedan, in Beijing on Thursday night. Lei Jun is the founder and CEO of the popular Chinese smartphone brand and she announced that the company’s first electric vehicle would be priced between 215,900 yuan ($29,874) and 299,900 yuan ($41,497) in China.

The starting price undercuts Tesla’s Model 3 sedan by about $4,000,with the Model 3 beginning at 245,900 yuan in China. Lei had hinted at the launch by expressing his desire for the SU7 to be the “best-looking, easiest to drive, and smartest car” priced below 500,000 yuan ($69,180).

Xiaomi aims to create a “dream car” on par with Porsche and Tesla, Lei stated on Weibo Wednesday and she is emphasizing the need to learn from these renowned car manufacturers to build quality vehicles. Targeting premium consumers, Xiaomi’s new car is competitively priced against foreign rivals. For instance, the imported Porsche Taycan starts at 898,000 yuan ($124,248), while Tesla’s Model S begins at 698,900 yuan ($96,700) in China.

In China, electric vehicles (EVs) are notably cheaper compared to other regions. BYD’s entry-level model, the Seagull hatchback, is priced at just 69,800 yuan ($9,658). The standard version of Xiaomi’s SU7 boasts a starting range of 700 kilometers (435 miles), surpassing the long-range version of Tesla’s Model 3, according to Lei.

Within 27 minutes of sales commencement at 10 p.m. Beijing time on Thursday, orders for the car surpassed 50,000 units, as announced by Xiaomi. Lei expressed his immense excitement during the launch event on Thursday night, which was attended by founders and CEOs of several Chinese EV makers.

Xiaomi’s foray into the automotive industry comes amid fierce competition in China’s EV market which has become oversaturated with over 200 major manufacturers. Facing a price war and weaker consumer demand, average profit margins dwindled to 5% in 2023, with BYD reporting its slowest quarterly profit growth in two years earlier this week.

Xiaomi’s SU7 has been showcased in showrooms across 29 cities in mainland China since Monday. Renowned for its smartphones and consumer electronics, Xiaomi captured 13% of global and Chinese smartphone sales in the final quarter of 2023. It ranked fifth in China for the full year.

March 29, 2024
Driving into the Future: The 2024 Audi e-tron GT Electric Sedan

The 2024 Audi e-tron GT, an electric sedan, promises an exciting driving experience with its powerful performance and sleek design. Sharing its platform with the Porsche Taycan, this Audi delivers rapid acceleration and comes with standard all-wheel drive. The base model generates 522 horsepower, while the sportier RS e-tron GT boasts an impressive 637 horsepower. Despite achieving 240 miles of range in testing, it falls slightly behind competitors like the Lucid Air and Tesla Model S in this regard. However, Audi ensures convenience with its 270-kW DC fast charging capability.

In terms of design, the e-tron GT’s interior is compact, and entry and exit might pose challenges for some. Once inside, users are treated to a range of tech features, high-quality materials, and a stylish ambiance. While it excels in delivering an exhilarating driving experience and aesthetic appeal, other electric vehicles with more extended ranges may present stronger arguments for those considering an all-electric lifestyle.

The 2024 model sees minimal changes, with the Prestige and RS trims receiving new matrix LED headlights featuring laser high beams. These headlights utilize technology similar to video projectors, creating precise LED illumination. Both trims also get a faux-suede headliner, along with LED interior lighting and illuminated doorsill inlays. A new power steering system, varying steering assist based on speed, is now standard across all trims.

Starting at $107,995 and reaching up to $148,595 based on trim and options, the e-tron GT offers different variants. With its sportier intentions and up to 637 horsepower, the RS version is tempting but comes with a higher price tag. The recommendation leans towards the mid-level e-tron GT Prestige, providing an optimal mix of features and value.

Featuring a pair of electric motors creating an all-wheel-drive system, the e-tron GT generates up to 522 horsepower, while the RS version peaks at 637. Both models utilize a two-speed rear transmission, ensuring exhilarating acceleration. The innovative cooling system enables the battery pack to handle repeated runs without typical heat-related degradation. Unlike traditional one-pedal driving, Audi opts for a more natural feel.

Equipped with an 83.7-kWh lithium-ion battery, the regular model achieves an EPA-estimated 238 miles of range, with the RS model slightly lower at 232 miles. Both models offer impressive recharging capability, reaching 5 to 80 percent battery capacity in a claimed 23 minutes with the standard 270-kW DC fast charger. In testing, both models exceeded their range estimates, achieving 240 miles.

January 18, 2024
Aehra Sedan: A Visionary Electric Luxury Car with Unparalleled Range

Aehra, an emerging electric vehicle startup, aims to cater to the affluent clientele by offering luxury vehicles. While the company’s previous SUV unveiling last year failed to garner significant attention, Aehra has returned to the spotlight with its latest model, the Aehra Sedan. Although the name lacks originality, the vehicle’s design is undeniably distinctive and captivating.

Opinions regarding the styling of the Aehra Sedan vary, with some appreciating its uniqueness while others hold contrasting views. However, it is widely agreed that this is not the type of car that easily blends into a parking lot. Its boxy shape and compact front end ensure that it stands out from the crowd, making a bold statement wherever it goes.

The head designer behind the Aehra Sedan is none other than Filippo Perini, a recognizable figure who previously held a prominent role at Lamborghini. Perini has contributed significantly to the creation of iconic models such as the Aventador, Huracan, and Urus. With such talent and experience behind the scenes, Aehra is not merely a fly-by-night operation, instilling confidence in the potential success of their endeavors.

Currently, only the exterior image of the Aehra Sedan has been revealed. The company has yet to release interior pictures, provide specific details about the powertrain, or disclose pricing information for this “ultra-premium electric automotive brand” car. However, Aehra has stated that the sedan is expected to offer an impressive range of 497 miles. It is important to note that this figure is likely based on European testing standards, and the range estimated by the EPA (Environmental Protection Agency) could be around 420 miles, which is still remarkable.

While the full extent of the Aehra Sedan’s features and capabilities remains undisclosed, the promising range and the pedigree of its designer have sparked considerable intrigue. As electric vehicles continue to gain prominence in the automotive industry, Aehra’s entry into the market with its unique and luxurious offerings presents an enticing proposition for discerning buyers seeking both elegance and sustainability.

June 21, 2023